7 opportunities from the first 230 emails.
A very specific audience that was hard to find. Niche B2B market.
The challenge
Tour Marketing Suite sells marketing to tour operators, a very specific niche. Generic B2B databases barely cover these businesses, so finding the right people to contact was the hardest part.
Who we targeted
Tour and activity operators in specific US destinations: the kind of businesses most B2B databases miss or list with out-of-date contacts.
What we built
We built the audience city by city, researching tour operators market by market instead of relying on one database, then wrote outreach that spoke to how tour businesses actually win bookings.
- City by cityEach destination gets its own campaign, list and angle, so the message reflects the local market.
- Hand-built listsOperators are found through research rather than one database, then verified before anything is sent.
- Copy in their languageEmails talk about bookings, seasons and reviews, the things tour operators care about, not generic marketing claims.
- Start small, scale what worksEach city starts with a small batch. Winning cities and angles get more volume; weak ones get rewritten.
The result
The first city campaign replied at 4.5% and the second at 2.5%, producing 7 sales opportunities from the first 230 emails. The campaigns keep delivering a steady flow of booked appointments.
Ready to fill the tank?
Book a 30 minute call and get a free growth plan: who to target, what to offer them, and how many meetings a month is realistic. Yours to keep, whether you hire us or not.